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Ronny Hammond was an American singer and songwriter, best known as the lead vocalist for the Southern rock band Atlanta Rhythm Section (ARS). He joined the band in the mid-1970s and contributed to their signature sound, which blended rock, pop, and country influences. Hammond's powerful and emotive voice played a crucial role in the success of popular songs such as "So Into You" and "Imaginary Lover." Beyond his work with ARS, he also had a solo career and collaborated with various artists in the music industry. His contributions to Southern rock continue to be celebrated, and he remains a respected figure in the genre until his passing in 2011.